How to Market Your Business on Social Media Without Paying for Ads

mrsniccolgordon
Nov 20
2 min read

By Queens Black Chamber of Commerce

Let’s be honest, social media can feel like a full-time job with unpaid overtime. You create the posts, you post the posts, and then somehow, nothing happens.

Meanwhile, you’re staring at other business in your niche who seem to go viral from posting a blurry picture of a plant. How?!

Here’s the secret most entrepreneurs don’t realize:

You don’t need ads to be visible. You need a strategy.

Let’s discuss a few strategies that work, that many business owners overlook.

Stop Posting and Start Positioning

A lot of businesses post content thinking, “Look at me!”

But the most successful brands post saying, “This is for YOU.”

Instead of: “Here’s my product.”

Try: “Here’s the problem my product solves that you didn’t know you had.”

People don’t follow businesses.

They follow solutions.

Make People Feel Seen

Social media is social, NOT a billboard.

Your customers will remember how your brand made them feel, not how perfect your graphics were.

A few easy wins:

Shout out customers

Support over competition

Respond to every comment (yes, every one)

Use polls and questions to start real conversations

Engagement creates visibility and engagement costs $0.

Consistency Beats Aesthetic

You can have the prettiest page in the world…

but if you only post when you “feel like it,” the algorithm forgets you exist.

Aim for:

3–4 posts a week (Yes that much)
2–3 stories a day (Yup)
1 live session every week (even short ones!)

Show up, even if it’s not perfect.

Repurpose Your Content Like a Pro

You don’t need to reinvent the wheel every day.

One topic = 5 different posts:

A tweet-style quote
A customer testimony
A photo with a caption
A short video
A quick story

You’re not being repetitive, you’re reinforcing your message.

Go Where the Conversations Already Are

Find your audience before they find you.

Join FB Groups
Comment on local business posts
Engage with hashtags in your niche
Support other entrepreneurs (they will support back)

Visibility often happens in the comments, not on your own page.

Collaborations Are the New Currency

Partnerships grow your audience faster than paid ads.

Try:

🤎 Live interviews

🎁 Giveaway collabs

📢 Shared content shoutouts

🎤 Guest appearances

Every collaboration introduces you to a whole new audience and for free.

Here’s the Real Key!

People don’t buy the product first.

They buy trust first. They check reviews. They find out who is behind products and services.

When your brand feels familiar, human, intentional and helpful , the sales come.

Ready to grow your business faster, smarter, and together?

The Queens Black Chamber of Commerce is here to help:

• Workshops on marketing & business growth

• A network of local customers & collaborators

• Advocacy, visibility & business resources

Don’t miss another opportunity.

Join our email list today and unlock strategies to grow your business, without spending money you don’t have.

Sign up at QueensBlackChamber.nyc

Let’s build, support, and scale, together. 🖤

~ Dr. Niccol Gordon