Buy Local. Build Queens. Why Supporting Black Businesses Matters This Holiday Season.

The holidays bring more than shopping lists and decorations, they bring an opportunity to strengthen the very community we live in. Every purchase has power. When you choose to shop local and support Black-owned businesses, you’re doing more than buying a gift, you’re investing in the success and livelihood of your neighbors.

Your Money Stays in Queens

When you shop small, more of your dollar stays in our community. It circulates through local families, reinvests in nearby schools, supports youth programs, helps pay rent for local storefronts, and creates real jobs close to home.

Every purchase becomes a ripple of impact.

🖤 Supporting Black Businesses Builds Wealth

Choosing to shop Black-owned doesn’t just help a single business, it contributes to closing long-standing economic gaps. Many Black entrepreneurs face limited access to capital, fewer expansion opportunities, and higher barriers to business growth.

Shopping Black helps change that. It fuels generational wealth, community ownership, innovation, and representation in industries where Black creators are often underfunded yet highly talented.

Gifts With Meaning (Not Mass-Produced)

Local businesses offer something corporations can’t: culture, intention, and authenticity.

Your purchase might be:

• Handcrafted goods

• Recipe-driven foods rooted in heritage

• Beauty brands made for us, by us

• Personalized services that support families

• Professional expertise that uplifts entrepreneurs

These gifts carry stories, not barcodes.

Shopping Local Builds a Stronger Queens

It’s not just about buying products. It’s about building a stronger borough, where businesses thrive, families flourish, and wealth stays where it’s earned. When you support local and Black-owned shops, you are:

✔️ Strengthening our local economy

✔️ Creating jobs right here in Queens

✔️ Supporting entrepreneurs who reflect our community

✔️ Helping build generational wealth and business legacy

This Season, Shop With Purpose

Let’s make holiday shopping a movement, not a moment. Let’s uplift our neighbors. Let’s support businesses that reflect our culture, values, and diverse identity. Let’s build Queens by keeping our dollars close to home.

~ Dr Niccol Gordon

Buy Local. Build Queens. Support Black Businesses this holiday season.

— Queens Black Chamber of Commerce (QBCC)

Empowering Local | Advancing Equity | Building Generational Wealth